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SMALLTOWNKID was founded by rapper Asen, who originallywanted to try a new field of clothing with the attitude ofmaking music, and to use clothinginstead of music to focuson the crowd.

In terms of clothing tonality, SMALLTOWNKID is a true "visual" player, and elements closely related to RAPculture are presented through clothing.

lts iconic STK lettercombination is the most recognizable point of SMALLTOWNKID.